Pricematik can be configured to reprice your listings based on two different rules. The rule you select will determine when and how your listings are repriced.


Reprice when the supplier price changes


When this rule is selected, Pricematik will only reprice your listing when the supplier price changes. Your listing price will increase or decrease proportionally to the supplier price variation. By using this rule, you will preserve your original profit margin on every price change.


Scenario A:

  • Consider a listing with a sale price of $30.00 on eBay.
  • The supplier price is $20.00.
  • The supplier increases the price from $20.00 to $25.00.
  • Pricematik calculates the price variation ratio by using the formula "new supplier price / previous supplier price" (25.00 / 20.00 = 1.25).
  • Pricematik multiplies the listing sale price by the variation ratio (30.00 x 1.25 = 37.50).
  • Pricematik reprices the listing at $37.50.



Reprice when my listing profit drops below a minimum threshold


When this rule is selected, Pricematik will only reprice your listings when your estimated profit or profit margin drops below a configurable threshold. If you decide to use this repricing rule, you have to configure a minimum profit threshold and you have to configure a repricing strategy.


Minimum profit threshold: The Minimum profit threshold will determine if Pricematik should reprice your listing or not. When scanning a listing, Pricematik will calculate your profit and profit margin based on the most up-to-date supplier price. If your profit or profit margin is below your Minimum profit threshold, Pricematik will reprice your listing. The repricing formula will be determined by the Repricing strategy setting.


Repricing strategy: The Repricing strategy will determine how the new sale price will be calculated. The Repricing strategy is only applied when the Minimum profit threshold requirement is met.


Preserve initial profit margin: When this strategy is selected, Pricematik will increase or decrease your listing sale price proportionally to the supplier price variation. The repricing formula will be the same as the Reprice when the supplier price changes rule.


Reprice based on a pre-determined profit margin: When this strategy is selected, Pricematik will reprice your listing in a way that guarantees a fixed profit or profit margin.


Scenario B:

  • The Minimum profit threshold is set to $3.00.
  • The Repricing strategy is set to Preserve initial profit margin.
  • Consider a listing with a sale price of $50.00 on eBay.
  • The supplier price is $30.00.
  • The supplier increases the price from $30.00 to $40.00.
  • Pricematik uses an internal formula to calculate your new profit:
    • Consider an eBay final value fee of 10%.
    • Consider an eBay insertion fee of $0.30.
    • Consider a Paypal transaction fee of 2.9%.
    • Consider a Paypal flat fee of $0.30.
    • Pricematik would calculate a profit of $2.95 in this situation.
  • The most up-to-date profit of $2.95 is below the Minimum profit threshold of $3.00, therefore Pricematik applies the Repricing strategy.
  • Pricematik calculates the price variation ratio by using the formula "new supplier price / previous supplier price" (40.00 / 30.00 = 1.33).
  • Pricematik multiplies the listing sale price by the variation ratio (50.00 x 1.33 = 66.67).
  • Pricematik reprices the listing at $66.67.


Scenario C:

  • The Minimum profit threshold is set to 10%.
  • The Repricing strategy is set to Reprice based on a pre-determined profit margin.
  • The Pre-determined profit margin is set to 15%.
  • Consider a listing with a sale price of $50.00 on eBay.
  • The supplier price is $30.00.
  • The supplier increases the price from $30.00 to $40.00.
  • Pricematik uses an internal formula to calculate your new profit margin:
    • Consider an eBay final value fee of 10%.
    • Consider an eBay insertion fee of $0.30.
    • Consider a Paypal transaction fee of 2.9%.
    • Consider a Paypal flat fee of $0.30.
    • Pricematik would calculate a profit margin of 5.9% in this situation.
  • The most up-to-date profit margin of 5.9% is below the Minimum profit threshold of 10%, therefore Pricematik applies the Repricing strategy.
  • Pricematik uses an internal formula to calculate the exact sale price that guarantees a profit margin of 15%:
    • Consider an eBay final value fee of 10%.
    • Consider an eBay insertion fee of $0.30.
    • Consider a Paypal transaction fee of 2.9%.
    • Consider a Paypal flat fee of $0.30.
    • Pricematik would calculate a sale price of $56.31 in this situation.
  • Pricematik reprices the listing at $56.31.